All impact studies

Retail

Modernizing one of Boston's oldest shoe stores

Engagement

Lightning → Zenith → Partnership

Challenge

Give Simons one accurate, reconciled view of the business, then extend that foundation into a full operational platform tailored to their business.

What we did

  • Mapped the operation and found the bottlenecks: mapped how the operation actually runs in the Lightning phase, spotting the flows worth automating before any build.
  • Centralized the business onto one platform: supported migration onto a new ERP system that runs POS, accounting, inventory, time tracking, and more in one system.
  • Manual processes automated: the team uploads vendor data that comes in various formats, and our software cleans and normalizes it so each product lands in the right place. What used to take months, due to hundreds of new products every season, now takes hours.
  • One place to publish: product data pushed out to their website, Amazon, eBay, and Walmart, all from a single source. Thousands more products went live fast and stayed in sync. The more products they listed on various channels, the more they sold.
  • Their whole business, clear at a glance: a custom interface built on one private source of truth. Reconciled numbers are simple to read, and a chat feature answers questions about their data in plain language.

Outcomes

  • 2×online sales, an all-time company high
  • Months → Hourson manual product and catalog work

Where it's going

Capabilities scattered across third-party subscriptions, consolidated onto one private platform built for Simons.
  • CRM & lifecycle marketingCustomer relationships and campaigns running directly on live business data.
  • Marketplace & listing managementListings and marketplace distribution managed from one control point.
  • AI & agentic workflowsAI-assisted automation that acts on live business data and runs multi-step operational tasks.New capability
  • Reporting & observabilityExpanded reporting plus feed status and product health across every channel, on one dashboard.

Simons' data is now centralized on a private platform tailored to their business. We're pulling capabilities that were spread across separate subscriptions onto it, so they can expand and take full advantage of the compounding benefits of automations and AI.

Lightning finds the opportunities, Zenith builds the solutions, and Partnership keeps it evolving.